Bellam (బెల్లం) is jaggery – unrefined sugar made by boiling down sugarcane juice. This is organic bellam: it is darker than refined jaggery and has the fuller taste that naivedyam recipes are made for.
How bellam is used in puja
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Naivedyam and prasadam – chalimidi, bellam pongali, payasam, vadapappu-panakam on Sri Rama Navami.
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Jeelakarra bellam – at a Telugu wedding the bride and groom place a paste of cumin and jaggery on each other’s heads at the muhurtham. Read why jeelakarra bellam is placed on the head.
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With other dravyas – a small piece of bellam is offered with fruit and coconut in many daily and festival pujas.
| Pack |
Price |
Good for |
| 50 g |
₹15 |
A single naivedyam or jeelakarra bellam |
| 100–250 g |
₹25 – ₹60 |
A festival puja at home |
| 500 g – 1 kg |
₹115 – ₹225 |
Vratams, homams and prasadam for guests |
Store in an airtight jar in a cool place – bellam softens in humid weather; that is natural, not a defect.
Questions families ask
What is bellam in English?
Bellam is jaggery – unrefined cane sugar. This one is organic.
Which jaggery is used for jeelakarra bellam?
Plain cane jaggery, ground with cumin seeds into a paste. Organic bellam works well because it blends smoothly. Our purohits bring it when you book a Telugu wedding purohit (Vivaham).
Is this the same as patika bellam?
No. Patika bellam is misri – crystallised sugar. See Patika bellam chips.
Goes well with
Patika bellam chips · Cow ghee · Satyanarayana Vratam kit
Delivery: shipped across India, ₹100 flat delivery per order. Returns are accepted if an item arrives damaged, defective or wrong.
Buying for a whole puja? Send your samagri list on WhatsApp (+91 81210 07481) and we pack it together, or pick a ready puja samagri kit. For the Telugu, English and Hindi name of every item, see Telugu Pooja Samagri Names.
